Fluidity: Identities in Motion
Encircle is a nonprofit located in Salt Lake City, Utah that focuses on bridging the gap between conservative people and their LGBT+ family and friends. For an upcoming conference themed "Gender is Fluid", Encircle needed a design that was able to be used for merchandise as well as marketing materials. The main goal of this design was to create something that was "prideful while remaining subtle", as this falls in line with the rest of Encircle's style.
"Fluidity" is based on the colors of both the traditional pride and transgender flags, and is the energy that upholds the modern theme of gender fluidity. A fresh and approachable font made the design feel fashionable and exciting, while the colors and movement in the background speak to the energy that is contained in the word "Fluidity".
"Fluidity" is based on the colors of both the traditional pride and transgender flags, and is the energy that upholds the modern theme of gender fluidity. A fresh and approachable font made the design feel fashionable and exciting, while the colors and movement in the background speak to the energy that is contained in the word "Fluidity".